[ UNDER/CONSTRUCTION ] - LAST UPDATED: ,11.07.2025
I design scalable platforms, intuitive interfaces, and robust design systems—blending product thinking, brand clarity, and the latest in AI to create products people love.
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I led the revitalization of the Blackstone brand,focusing on redefining luxury sleep with a blend of elegant design and sustainability. This approachhighlighted the brand's commitment to quality and eco-friendliness, significantly enhancing its market presence.
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Working at Zinus allowed me to dive deep into several exciting projects. We revamped the e-commerce experience to make it not just user-friendly but truly engaging. From the website's redesign to refreshing marketing strategies and packaging, we made things more efficient, cutting down on project time by 20% and boosting sales. It was a game-changer.
View Case StudyMy conviction lies in blending insightful Brand strategy with rigorous UX principles. It's not just about aesthetics; it's about architecting experiences that are both meaningful for users and achieve clear business goals, executed with an uncompromising eye for detail.
June 2024 - Present
Full-stack product design for a private neighborhood portal. Led UX, design system, and brand integration for a live platform now serving hundreds of households.
September 2019 - January 2024
End-to-end design system and UX overhaul for a major e-commerce brand, resulting in increased conversion and a foundation for scalable growth.
January 2018 - March 2019
Created web design for different SaaS B2B products , led branding and rebranding projects
2016 - 2017
Agency work for small and medium business clients
